About

Designing products that make complex systems feel clear

Over the last 8+ years, I have worked across Amazon, Apple, American Express, Kaiser Permanente, and other teams where complex systems needed to feel intuitive. My work blends research, interaction design, systems thinking, and visual craft.

Design Philosophy

Empathy, craft, and business thinking — together

I believe the best product design happens when empathy, craft, and business thinking work together. I start with real user behavior, build with systematic rigor, and refine with a sharp visual eye. Whether it's an in-car entertainment system, an AI-assisted review tool, or an enterprise analytics platform — the goal is always the same: make complex things feel clear.

Currently Exploring

Currently co-founding a stealth startup building an AI wearable — a physical voice interface for work and task automation.

Design Domains

Automotive HMIAI Workflow DesignEnterprise PlatformsHealthcareFintechResearch-Heavy Product WorkVisual Storytelling

Core Skills

Product DesignUX ResearchDesign SystemsInformation ArchitectureJourney MappingMulti-modal InteractionAutomotive HMIAI Workflow DesignEnterprise UXPrototypingVisual StorytellingAccessibilityWorkshop Facilitation

Recognition

🏆 Top 10

Product Design Mentor on ADPList

2025 · View profile →

🥈 2nd Place

Global Blockchain Hackathon

2019 · International competition

Process

How I work

Every project is different, but my approach consistently follows these principles.

01

Understand

Start with stakeholder context, user research, and problem framing before opening any design tool.

02

Define

Synthesize research into journey maps, personas, and clear problem statements that align the team.

03

Explore

Rapid ideation through wireframes, flow diagrams, and low-fidelity concepts to test direction.

04

Refine

High-fidelity design with interaction detail, usability testing, and iterative polish.

05

Deliver

Comprehensive specs, design system components, and close collaboration with engineering through launch.

Recommendations

What colleagues and collaborators say

Feedback from product managers, design leaders, and collaborators across Amazon, American Express, and beyond.

OwnershipClarity in AmbiguityEmpathyResearch-First ThinkingStrong CollaborationVisual CraftSystems ThinkingDetail Orientation
“Shilpy brought an exceptional level of ownership and clarity to every project we worked on—even in the most ambiguous, high-pressure situations. Despite limited information and tight timelines, she consistently delivered thoughtful, high-quality outcomes that helped move the team forward. Her ability to bring structure to complexity and craft elegant, user-centered solutions was instrumental in helping us disambiguate challenges and align across stakeholders. She’s a rare blend of strategic thinker and creative problem solver.
Sidney Levy

Sidney Levy

Global Leadership at Amazon Smart Vehicles

OwnershipClarityLeadership
“I had the pleasure to work with Shilpy at American Express while she was supporting our team as the lead UX designer. Not only she does incredible work, she truly empathizes with the user and strives to deliver the most impactful designs while making sure the users get the best experience. Shilpy is very curious, she will always start with research of how the user behaves before she starts designing anything. She cares about little details and thinks about all the possible scenarios that a user could run through to make sure that her designs encompass all possible outcomes.
Kamila Aquino

Kamila Aquino

Senior Manager – Digital Product Management, MarTech at American Express

Research-FirstEmpathyDetail Orientation
“Working with Shilpy has been a pleasure! During our time together, Shilpy was responsible for designing a new Artificial Intelligence tool from the ground up. Shilpy did an excellent job using her wealth of experience, expert consultation and creative acumen to design our tool. I would not hesitate to recommend Shilpy for UI/UX work and hope we are fortunate to partner again in the future.
Justin Greenfield

Justin Greenfield

Senior Product Manager, Product Development at American Express

0-to-1 DesignAIStrong Recommendation
“Besides being an amazing artist, and the kindest person you’ll ever meet, Shilpy is one of the most empathetic usability researchers I’ve ever seen. She has the ability to speak and connect with just about anyone, which leads to great feedback from all our research subjects. It’s a joy to see her work!
Julie Baum

Julie Baum

Senior Product Designer at Kohl’s

EmpathyResearchCommunication
“Shilpy is an incredibly talented and creative designer and illustrator. She has a very strong work ethic, works very hard, is very dedicated to her work and is very honest. She loves her craft and is exceptional at communicating her ideas while embracing the clients’ needs. Her attention to detail, style and creative art is impeccable. As an artist, she expresses herself beautifully.
Shruti Bhandarkar

Shruti Bhandarkar

Senior Technical Designer at RW Designs

CraftCommunicationCreativity
“Shilpy is one of the finest and best artist…she has got that cutting edge creative skills with understanding of what the customer is looking for and she delivers the same artworks.
Ashish Darak

Ashish Darak

Textile Professional at Ornate International

Visual CraftArtistic Ability

Interested in working together?

Let's build something meaningful.